Kupaa Consulting helps youth sports organizations and the families inside them grow — through smarter fundraising, NIL guidance, recruitment, logistics, and a culture that puts the whole athlete first.
Coaches and parents pour everything into their kids. But passion alone doesn't cover the gaps — the funding that runs out, the NIL rules nobody explains, the recruitment doors that stay closed, the rides that don't get coordinated. And the backbone people — the team moms, the stand runners, the volunteers — carry it all until they burn out. Talented athletes lose ground not because they aren't good enough, but because the program around them was never built to carry them.
Stop chaining fundraisers together to survive. We build a funding system with real structure, so your program grows season after season and you get back to coaching.
Character, mental health, academics, and athletics — one plan. We help programs build young people with futures, résumés, and something to stand on when the game ends.
Team moms, stand runners, the volunteers holding it all together — we bring the organization and the know-how so the load gets lighter and the kids get more.
Local sponsors, grants, and a system that brings the funding in.
Coaching, training, safety, and nutrition — built to grow the whole athlete.
Every kid with someone who truly sees them — coaches, parents, athletes as one.
Navigate recruiting and Name, Image & Likeness with confidence and clarity.
Academics and mental wellness alongside athletics — keeping kids whole.
Emoni Matthews brings a rare combination to youth sports: the strategic discipline of a 25-year corporate career and the lived, in-the-trenches experience of raising three athletes on her own — one now coaching at a successful high school program, one who came up through junior college, and one who played Division I football for six years, navigating the transfer portal, NIL, and revenue sharing every step of the way. She's done both jobs — the boardroom and the bleachers — and she's walked every road a young athlete can take.
For 25 years, Emoni Matthews built a career in corporate America — learning how strong organizations are actually run: the planning, the funding, the systems that let good intentions turn into lasting results.
Then there was the other work that never showed up on a résumé: raising three athletes as a single mother — one now coaching at a successful high school program, one who came up through junior college, and one who played Division I football for six years, where she navigated the transfer portal, NIL, and revenue sharing and fought for him every step of the way. The early mornings, the fundraising, the recruitment maze, the logistics, the late-night conversations about grades and pressure and purpose. She learned what families actually need on every path — because she needed it, and often had to build it herself.
Kupaa Consulting is where those two lives meet. Emoni helps youth sports organizations build programs with real structure, and helps families get the support they deserve — so the next generation of athletes has resources hers had to fight for.
Five areas of support, built to be combined. Start where you're losing the most ground.
We find the sponsors in your community — the local businesses, the doctors, the shops — and build the ask that lands.
We make you look legitimate first, then bring the funding in.
Your setup covers the work; we earn a percentage only on what we raise.
We audit your coaching, training, safety, and nutrition.
We build the standards and educate your parents on what their kids actually need.
Then we install it and make sure it sticks — development on purpose, not by accident.
We make sure every kid has someone who truly sees them — not just a whistle.
We assess who's mentoring now, find the kids slipping through the cracks, and build the support around them.
Coaches, parents, and athletes in one environment that actually cares.
We teach athletes and families how NIL and recruiting really work — and it starts young.
We audit their social media so it helps, not hurts, and guide them through opportunities as they come.
We're your first call before you need a lawyer, and we tell you when it's time to get one.
We build the system to keep kids healthy — academically, mentally, emotionally.
We help coaches spot the ones struggling and connect them to real help before it's a crisis.
Because so many of these kids carry more than a game, and someone has to be watching.
Every program is different, so we start with a conversation, not a contract. On a free intro call we find the holes — the gaps quietly costing your program productivity, funding, or growth — and map the highest-impact place to start. From there, Kupaa takes the heavy lifting off your plate: the fundraising strategy, the NIL groundwork, the recruitment and logistics systems. You stay focused on your athletes; we build the structure underneath.
Every engagement pairs a straightforward setup fee with a percentage of the funds we actually raise. If the money doesn't come in, the percentage doesn't come out of your pocket — so the risk of trying sits with us, not your program.
Exact numbers depend on the size of your program — we scope it together on a free call, no pressure and no contract to start.
Book a free call, or send a message. We'll get back to you within 1–2 business days.